The cruise business, even with the limits imposed by the size of the port, its commercial vocation and the absence, at the moment, of infrastructure for personal services, still holds potential for growth and consolidation thanks to the work performed by the new Autorità di Sistema Portuale del Mar Ligure Orientale (Port System Authority of the Eastern Ligurian Sea). The acquisition of cruise traffic from leading world shipping companies will be fundamental. It could be achieved by enlarging the port and building suitable and appropriate mooring infrastructure and passenger services.